Saturday, July 16, 2011

Bankruptcy has Dodgers bleeding blue

Maybe its time Kirk Gibson bailed us out of this one too. Even so, fist pumping and all probably wouldn't send bankruptcy woes out of the park like game winning home run balls.

Last Thursday, July 7, the Los Angeles Dodgers were denied access from gathering information from MLB Commissioner Bud Selig in U.S. Bankruptcy Court by Judge Kevin Gross. U.S. Trustee Roberta DeAngelis argued that the Dodgers request to borrow upwards of $150 million from JPMorgan & Chase Co. should be dismissed. "The debtors did not properly disclose a significant fee that is both material and essential," she said.

The Dodgers exhausting pickle is all thanks to the McCourt divorce that wedged a wooden stake in the heart of Chavez Ravine. The split, more damaging than the 1994 Northridge earthquake, took out half of Los Angeles and left the Dodgers filing for bankruptcy protection on June 27.

Center fielder Matt Kemp seems unshaken from the aftershocks as he hit his 23rd home run and 71 RBI last night. Kemp and crew maintain a five-game winning streak spanning through the Midsummer Night Classic into the second half of the season.

As the dust settles, Manager Don Mattingly picks up pieces of rubble with high hopes of seeing the October sky. Like firework shows after games, hopefully this season won't blow up in Mattingly's face. Because even Dodger Dogs sometimes get overcooked.

Who you gonna call?

The haunting past found in Rupert Murdoch's closets would even scare the Ghostbusters.

In light of the scandal mess over in News Corp., Edelman PR firm was hired earlier this week to clean out the cobwebs and clean up their image. Edelman had been doing ad hoc advice since June, but officially contracted the firm on Tuesday, July 12.

Edelman, the largest global PR firm was founded in 1952 by Daniel J. Edelman, but is run today by his son, President and CEO Richard Edelman. The firm specializes in consumer, finance, healthcare, technology, and industrial practices with 51 offices global wide.

Prior to hiring the Edelman firm, News Corp's UK division refused to appear before a parliament. Two days later, Murdoch's first interview was in print since the scandal went mainstream. One day later, Les Hinton, CEO of Dow Jones & Co. and Wall Street Journal publisher, and Rebekah Brooks, CEO of News International both stepped down and resigned from their positions. "Edelman often talks about operating in a trust company," said a former Edelman PR rep. "Richard Edelman talks about how businesses need a license to operate, and to do that, need to have trust of a various number of stakeholders that are around them."

While there's something strange in Murdoch's neighborhood, Edelman's endo-plasmic PR guns control the situation.

Friday, July 15, 2011

Cowell's crazy coop

What's bigger, Prince Fielder's All-Star game home run, or Simon Cowell's Pepsi juiced ego? Baseball stars weren't the only talent present during the All-Star game Tuesday night as Fox unveiled the promo for it's new show The X Factor.

The X Factor, a reality singing competition show led by main judge Simon Cowell, will premiere later in the fall lineup on Sept. 21 and 22. Does this tune sound familiar? What if we drop in Paula Abdul to the mix? Add a soda sponsor and a Chevy car, and you make music to every network executive's ears. How sly of Fox to fill the missing gaps between American Idol seasons with a sister show harboring alter-ego characteristics.

The promo video portrays Cowell in a soft pink sweater sitting through awful singing auditions while fellow judges applaud competitors' efforts. Cowell finally awakes from this nightmare and goes back to doing what he does best, demoralize contestants.

Between American Idol and The X Factor, looks like Fox plans to snatch up TV ratings year round. American Idol has dominated TV ratings for the last several years, and whether The X Factor steals fans from it's sister show matters not. Fox has created another monster that even Cowell can't coop.

Harry Potter and the Deathly Dollar

Even David Blaine can't keep a nation spellbound for an entire decade.

Harry Potter and the Deathly Hallows Part two opened earlier this morning to theaters nationwide. Anticipated moviegoers and Potter fanatics alike waited outside in dimly lit street corners. The hysteria even seemed to reach my early morning classes where more empty seats were present today than theaters showing Dungeons & Dragons back in 2000.

This last movie installment of a seven book series closes it's final chapter of a decade long experience. What questions me, is how does a kids novel series turned epic movies, last 10 years? For instance, the eight movies have captivated audiences for the last decade dating back to the same year as 9/11. I would be interested to find out what major events people would recall from the last decade, hoping that 9/11 would be higher on the list than the Potter series. However, I would not be surprised to find the opposite since American culture as well as American cinema, must live happily ever after.

In the end both movie executives and movie lovers akin receive what treasures they seek. For Harry Potter fans a decade to remember, and for big wig execs, a pot of gold worth over $6 billion and counting.

Hand it to Hanes

The latest line of T-shirts added to Hanes hopes to be their biggest yet, but not in size. Hanesbrands Inc. expands their business market to fashionable T-shirts, and plans to do it without the middle man.

Hanes recently opened new creative offices in Los Angeles, Miami, and New York to lead the design process and catch up with today's latest fashion. Not an easy venture for a company who is known for their plain white undershirts and underwear, however Jim Phelan, vice president of Hanes Ink, is hopeful for their new business endeavors.

"That's the challenge here," he said. "One's a replenishment, ongoing business. The other one is very much being on trend."

With three new plants in China, the Dominican Republic and El Salvador, Hanes will be able to make more shirts for a cheaper cost. By designing and manufacturing T-shirts themselves, Hanes hopes to cut back costs, but also to have finished products on shelves faster than other typical clothing companies.

Reports show that Americans purchased 4.1% more T-shirts from the previous year totaling 3.2 billion T-shirts last year. These numbers are expected to increase in upcoming years and propel Hanes into new markets. Hopefully Hanes' businessmen aren't caught wearing nothing but their whitey-tighties.

Thursday, July 14, 2011

Oprah gets OWNed

What's easier, convincing Oprah Winfrey to be CEO of her OWN self-titled network, or tricking O.J. Simpson into confession?

Yesterday morning Oprah Winfrey was named CEO of OWN, after Christina Norman was let go as chief executive in May due to falling ratings. Peter Liguori had been acting president since May until Winfrey was announced CEO.

OWN, the Oprah Winfrey Network, debuted at the start of the year offering a mix of original programs, specials, documentaries, and movies. "I am ready to dedicate my full creative energy and focus as the full-time CEO of OWN," Winfrey said. Along with Winfrey comes her colleagues from Harpo Studios, a Chicago production company. Joining her will be Erik Logan and Sheri Salata, who will be co-presidents under Winfrey.

The transition is set in order to allow Winfrey to be more involved with the network by playing an active role on a daily basis. "I need to be there. I need to be engaged and involved," she said last month. "I need to do the same thing I did on my show every day."

OWN is hopeful that the move will help boost network ratings and draw the same crowd her old show did. If Winfrey were to convince Simpson to confess, maybe she would be worth watching, again.

Brewers go bilingual

Rapper Pitbull has got a big bite for Bud Light. Anheuser-Busch InBev's Bud Light decided they will sponsor Cuban-American rapper Pitbull's concert tour later this fall.

MillerCoors is introducing Spanish packaging to both Coors Light and Miller Lite cartons. They also are sponsoring Mexico's Primera Division soccer league. Both Heineken and Crown Imports are creating more campaigns targeted to a more selective, Hispanic audience.

U.S. beer industry faces slumping sales for the third straight year, prompting beer makers to change their approach. Reports show that by 2030, Hispanics will represent 23% of legal-drinking-age consumers across the nation.

The new focus on Hispanic consumers has already led Anheuser-Busch InBev to spend approximately $60 million last year alone in Hispanic media ads. This year they plan to invest their largest amount on Hispanic advertising said Dave Peacock, president of the company's U.S. division.

Whether Hispanics save the beer market or not, one thing is certain, if dog's can rap, they can drink too.