Google juggles $400 million for Admeld

Only TV spots during the Super Bowl cost more than advertising by Admeld as Google signs $400 million deal to purchase Admeld advertising company. The deal is the sixth-largest purchase made by Google as it looks to improve their overall ad quality. Admeld specializes in simplifying the display ad buying process. With the addition of Admeld Google hopes that "by combing Admeld's services, expertise, and technology with Google's offerings, we're investing in what we hope will be an improved era of flexible ad management tools for major publishers," said Neal Mohan, head of Google's display advertising in a company blog post. Michael Barrett, CEO for Admeld added in his own company blog and said, "we imagine our combined offerings can help publishers make more informed, efficient, and profitable decsions across all tiers of their inventory."