Tuesday, June 14, 2011
Pandora's box opened
If Pandora's box has something to share with the whole world its music. The popular Internet radio site Pandora announced that it will go public this year. Backed by Morgan Stanley and J.P. Morgan it is expected to generate as much as $100 million. The company is based out of Oakland, California where it got its start and has since grown to 80 million users with 800,000 songs. Pandora is part of what creator Tim Westergren calls the music genome. He explains that the genome is like musical DNA that has form, harmony, and rhythm. They have branched music into these types of attributes, helping create the website used by many. Pandora creates personalized stations according to the different genres that you choose, introducing many artists and musicians within each station. Pandora is a great way to get exposed to more artists in a specific genre that you may not be able to hear on a typical radio station.
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