Michael Jackson’s Thriller set the stage and raised the bar for music videos back in ’83 costing an unheard of $500,000 to produce. In past years most artists continued to use this template to create their own elaborate videos costing upwards of $2,000,000. However due to the high rise of digital music sales and a drop in CD sales, music video budgets have also plummeted. According to an article in the Wall Street Journal, directors and producers of these music videos are finding new ways to stick to their measly $100,000 budgets.
New ideas and features for the first time in music videos allow viewers to control the camera, with 360-degree shots of scenes or even director options where loyal fans can place their favorite singer in different scenarios.
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