Rapper Pitbull has got a big bite for Bud Light. Anheuser-Busch InBev's Bud Light decided they will sponsor Cuban-American rapper Pitbull's concert tour later this fall.
MillerCoors is introducing Spanish packaging to both Coors Light and Miller Lite cartons. They also are sponsoring Mexico's Primera Division soccer league. Both Heineken and Crown Imports are creating more campaigns targeted to a more selective, Hispanic audience.
U.S. beer industry faces slumping sales for the third straight year, prompting beer makers to change their approach. Reports show that by 2030, Hispanics will represent 23% of legal-drinking-age consumers across the nation.
The new focus on Hispanic consumers has already led Anheuser-Busch InBev to spend approximately $60 million last year alone in Hispanic media ads. This year they plan to invest their largest amount on Hispanic advertising said Dave Peacock, president of the company's U.S. division.
Whether Hispanics save the beer market or not, one thing is certain, if dog's can rap, they can drink too.
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