The latest line of T-shirts added to Hanes hopes to be their biggest yet, but not in size. Hanesbrands Inc. expands their business market to fashionable T-shirts, and plans to do it without the middle man.
Hanes recently opened new creative offices in Los Angeles, Miami, and New York to lead the design process and catch up with today's latest fashion. Not an easy venture for a company who is known for their plain white undershirts and underwear, however Jim Phelan, vice president of Hanes Ink, is hopeful for their new business endeavors.
"That's the challenge here," he said. "One's a replenishment, ongoing business. The other one is very much being on trend."
With three new plants in China, the Dominican Republic and El Salvador, Hanes will be able to make more shirts for a cheaper cost. By designing and manufacturing T-shirts themselves, Hanes hopes to cut back costs, but also to have finished products on shelves faster than other typical clothing companies.
Reports show that Americans purchased 4.1% more T-shirts from the previous year totaling 3.2 billion T-shirts last year. These numbers are expected to increase in upcoming years and propel Hanes into new markets. Hopefully Hanes' businessmen aren't caught wearing nothing but their whitey-tighties.
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