What's easier, convincing Oprah Winfrey to be CEO of her OWN self-titled network, or tricking O.J. Simpson into confession?
Yesterday morning Oprah Winfrey was named CEO of OWN, after Christina Norman was let go as chief executive in May due to falling ratings. Peter Liguori had been acting president since May until Winfrey was announced CEO.
OWN, the Oprah Winfrey Network, debuted at the start of the year offering a mix of original programs, specials, documentaries, and movies. "I am ready to dedicate my full creative energy and focus as the full-time CEO of OWN," Winfrey said. Along with Winfrey comes her colleagues from Harpo Studios, a Chicago production company. Joining her will be Erik Logan and Sheri Salata, who will be co-presidents under Winfrey.
The transition is set in order to allow Winfrey to be more involved with the network by playing an active role on a daily basis. "I need to be there. I need to be engaged and involved," she said last month. "I need to do the same thing I did on my show every day."
OWN is hopeful that the move will help boost network ratings and draw the same crowd her old show did. If Winfrey were to convince Simpson to confess, maybe she would be worth watching, again.
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