The haunting past found in Rupert Murdoch's closets would even scare the Ghostbusters.
In light of the scandal mess over in News Corp., Edelman PR firm was hired earlier this week to clean out the cobwebs and clean up their image. Edelman had been doing ad hoc advice since June, but officially contracted the firm on Tuesday, July 12.
Edelman, the largest global PR firm was founded in 1952 by Daniel J. Edelman, but is run today by his son, President and CEO Richard Edelman. The firm specializes in consumer, finance, healthcare, technology, and industrial practices with 51 offices global wide.
Prior to hiring the Edelman firm, News Corp's UK division refused to appear before a parliament. Two days later, Murdoch's first interview was in print since the scandal went mainstream. One day later, Les Hinton, CEO of Dow Jones & Co. and Wall Street Journal publisher, and Rebekah Brooks, CEO of News International both stepped down and resigned from their positions. "Edelman often talks about operating in a trust company," said a former Edelman PR rep. "Richard Edelman talks about how businesses need a license to operate, and to do that, need to have trust of a various number of stakeholders that are around them."
While there's something strange in Murdoch's neighborhood, Edelman's endo-plasmic PR guns control the situation.
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